Character design and package illustration for vegan products
It started with defining of the right communication strategies and finding the correct tone for the target audience. Several sketches were made for the characters and package design, which you can see in the bottom.
It was important to showcase the importance of the responsible agriculture and develop sympathetic characters presenting production process from start to finish.
After finishing the characters, I started to make vector-based images and colorizing them, but coloring was rejected later.
Thank you for your attention!
